In the effort to raise awareness and promote sales for Jim Beam's latest Kentucky Coolers, I used their well-crafted asset packs to develop a rich media intersitial unit. This high impact ad is strategically designed to showcase the unique flavors of the new beverages, featuring a shoppable carousel unit seamlessly integrated into the user experience. The interactive nature of the unit aims to educate consumers and drive conversion, contributing to the success of Jim Beam's Kentucky Coolers in the competitive alcoholic beverages market.
The client wanted to raise awareness and boost brand recognition for this proactive proposal. Users are presented with a gamified experience where they can interact with the floral image to watch it bloom. Upon completing the intro, users are then taken to a carousel gallery where they can explore some of The Bouq's curated bouquets.
Lexus was looking to optimize engagement and awareness with a highly engaging ad unit for their upcoming L/certified rich media campaign. This slick unit utilizes smooth animations and user-friendly interface to engage potential customers and entice them to drive to the site to learn more. The unit houses a looping video on top to engage even more.
Looking to drive engagement and sales lift for their campaign, I proposed this mobile rich media unit as a solution. The unit begins with a short vertical video screen that prompts the user to swipe up to dive deeper into the experience. Next, the user can see more of the initial vertical video inline with the page and interact with a swipeable carousel gallery to view menu items. Additionally, to boost foot traffic goals for this campaign, I added a location functionality where users can interact with a map within the unit.
Hardee's goal for their upcoming Frisco Burger was to maximize the Engagement rate and drive awareness for their new menu item. In this simple but fun gamified experience, users must tap on Happy at the start to eat the burger. Once the game is over, users are taken to an end card where they can find their nearest Hardee's location via a map and click through to order via Hardee's landing page.
Sustainable shoe brand All Birds wanted a shoppable high, impact unit to drive sales. This highly engaging unit utilizes transparency in its transitions for a truly unique ad experience layered on the publisher's site. The unit features a swipeable carousel gallery, an interactive map, and an inline video. When users tap on a shoe, it drives them directly to the product description on the All Birds website.
