I'm a digital designer with 13 years of multidisciplinary experience. I find joy in ads that don't suck, intuitive user experiences and luxurious paper stocks. I have a keen eye for good typography and an obsession with unique color combinations. My main goal is always to bring ideas to life in ways that spark joy and truly resonate with audiences.
BRANDING & IDENTITY • WEB DESIGN • PRINT DESIGN • UI • UX • UXD • ANIMATION • HTML & CSS • JQUERY • JAVASCRIPT • PHOTOSHOP • ILLUSTRATOR • INDESIGN • SKETCH • FIGMA • XD • POWERPOINT • KEYNOTE • PREMIERE PRO • AFTER EFFECTS
BRANDING & IDENTITY • WEB DESIGN • PRINT DESIGN • UI • UX • UXD • ANIMATION • HTML & CSS • JQUERY • JAVASCRIPT • PHOTOSHOP • ILLUSTRATOR • INDESIGN • SKETCH • FIGMA • XD • POWERPOINT • KEYNOTE • PREMIERE PRO • AFTER EFFECTS •
Aside from my professional projects, I enjoy spending time with my family, CAD jewelry design, and gardening. I spend a lot of time in my monochromatic, millennial pink-themed home studio, which inspires and energizes my creative process. I have a passion for leading and mentoring others while gaining new perspectives. Moving around a lot allowed me to be exposed to a rich tapestry of new experiences and cultures, which have helped shape my ethos in life and design. My strengths, especially my time management and organizational skills, stem from my upbringing as a military brat. I approach every project with curiosity and a commitment to upholding my excellent reputation among my peers, but more importantly, delivering outstanding results for my clients.
I'm always excited to collaborate on new projects and ideas. If you're looking for a dedicated and innovative designer to bring your vision to life, let's connect!
The Bouqs
The client aimed to raise awareness and enhance brand recognition for their curated bouquet offerings through an elegant and immersive experience. Users are introduced to a gamified interaction where they can engage with a floral image, watching it bloom with a simple touch. This interactive introduction leads users to a carousel gallery, showcasing The Bouq's curated bouquets across different flower categories. The entire experience is designed to position the brand as modern and sophisticated, standing out in the online florist market. The beauty and immersiveness of the ad not only captivate users but also make the brand memorable, effectively reaching the client's goals of increased awareness and differentiation.
Details
Q3 2021 • Mobile Rich Media Ad • Retail
software • skills • role
- Celtra
- Adobe Premiere Pro
- HTML/CSS
- Javascript
- Interaction design
- Art Direction
Mobile
Userflow
The user starts with a tap interaction that brings a floral image to life, engaging them with a blooming animation.
They then transition to a captivating interactive image gallery, showcasing images of the corresponding flower categories.
Icons at the bottom of the ad simplify navigation, boosting engagement rates, while the main CTA directs users to the site to "Buy Now."
Tahiti Tourisme
Tahiti Tourism sought to rejuvenate its travel industry post-pandemic by rebuilding trust and sparking a renewed interest in travel. To address this challenge, I designed an elegant and clean interactive gallery that not only immersed users in Tahiti's stunning scenery but also personalized their experience. Through a simple yet engaging quiz, users were able to create a customized vacation experience tailored to their preferences. This approach not only entices potential travelers to imagine themselves in a Tahitian paradise but also fosters a deeper connection, driving them to explore and ultimately choose Tahiti as their next travel destination.
Details
Q1 2022 • Mobile Rich Media Ad • Travel/Tourism
software • skills • role
- HTML/CSS
- Celtra
- Art Direction
- Javascript
- Interaction design
- Adobe Premiere Pro
Mobile
Userflow
The unit starts with an inviting prompt to tap for more, designed to capture the user's attention and spark their curiosity about a potential Tahiti vacation.
After engaging with the initial prompt, the user is guided into a personalized quiz that tailors the experience based on their input.
The personalized gallery entices with stunning imagery and includes strategic calls to action, like "Learn More" or "Plan Your Trip," encouraging them to visit the site for more details and take steps toward booking.
Lexus L/Certified
View Live
Lexus was looking to optimize engagement and awareness with a highly engaging ad unit for their upcoming L/Certified rich media campaign. This slick unit utilized smooth animations and a user-friendly interface to capture the attention of potential customers. By creating a seamless and immersive experience, it enticed users to drive to the site and learn more about what Lexus had to offer. To further enhance engagement, the unit featured a looping video at the top, drawing viewers in and encouraging deeper interaction. This approach effectively boosted awareness and engagement, aligning perfectly with Lexus's campaign goals.
Details
Q2 2020 • Cross Screen Rich Media Ad • Automotive
software • skills • role
- HTML/CSS
- Celtra
- Art Direction
- Javascript
- Interaction design
- Adobe Premiere Pro
Mobile
Userflow
Users are presented with an intuitive interface featuring a looping video that invites interaction.
As users engage, smooth transitions and responsive elements enhance the experience, encouraging exploration and deeper engagement with the brand's offerings.
Clear CTAs guide users to explore vehicle features and drive traffic to the Lexus site.
Desktop Userflow
Chipotle
Looking to drive engagement and sales lift for their campaign, I proposed this mobile rich media unit as a solution. The unit begins with a short vertical video screen that prompts the user to swipe up to dive deeper into the experience. Next, the user can see more of the initial vertical video inline with the page and interact with a swipeable carousel gallery to view menu items. Additionally, to boost foot traffic goals for this campaign, I added a location functionality where users can interact with a map within the unit.
Details
Q1 2022 • Mobile Rich Media Ad • QSR
software • skills • role
- HTML/CSS
- Celtra
- Art Direction
- Javascript
- Interaction design
- Adobe Premiere Pro
Userflow
Userflow
The unit begins with a short vertical video screen that prompts the user to swipe up to dive deeper into the experience.
Incorporating a swipeable carousel gallery allows users to interact directly with the content, making it more engaging than a static display.
This map integration enables users to interact directly within the unit to find nearby locations, providing immediate value and making the ad not just informative but also actionable